RESOURCES Typography Psychology You may already know from our Colour psychology video that people have certain feelings, emotions, and associations when they see certain colours. What you may not realise is that they have a similar response to typefaces and fonts. Typography evokes emotions. Typefaces operate on a subconscious level to communicate and give you […]
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RESOURCES Colour Psychology https://youtu.be/mRggc3rMKjY The psychology of colour as it relates to persuasion is one of the interesting topics in brand and marketing. We have often heard RED evokes excitement, warmth, power etc or that GREEN evokes nature and harmony and whilst it may be true for some, its not that simple and there are
RESOURCES Brand Identity https://youtu.be/8Pou1wx0jX8 Brand Identity. It is how you as a business seek to identify and represent how you want to be perceived in the market. You communicate your identity to customers and prospects through your branding and marketing strategies. A brand is made unique by its identity. Brand identities include the following elements
RESOURCES What is Brand? https://youtu.be/GUXfa2W4A_w Brand is one of those words that is widely used but not well understood. So what does “brand” mean? Put simply, your “brand” is what your prospective customers think of when they see or hear your brand name. Your brand name exists in the physical world; people can see it.
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